Nobody knows everything, I know I have tried. In this time it is near impossible to keep fully abreast of every new platform and tool that comes out in the digital space. We have Adtech, Martech, Fintech and I have even heard recently of Proptech. It seems “Tech” is here to stay, and thats great with me. I love interrogating a platform, finding patterns, hitting KPI’s, creating segments, I even enjoy keyword research. All these things let me feed my inner geek, but I, and I feel everyone else, is guilty. Guilty of looking at segments, demographics and pools of pixels, and forgetting that behind every online action is a person.
Marketing for me is about those people – we can make assumptions about why they purchase, click, submit or join, but we will never know unless we ask them.